UX audit (website usability analysis)

3.1UX audits / Tests.

A UX audit is a study of online stores, applications, and websites.

The goal of a UX audit is to determine the quality of the user experience of a website. The resulting evaluation includes the clarity and intuitiveness of the site, as well as the ability to complete important tasks (such as searching for and adding a product to a cart).

An audit is typically an expert analysis that verifies the site’s compliance with best design practices. In more complex cases, it may be augmented by user testing.

A UX audit produces a report that summarizes the strengths and weaknesses of a website, as well as recommendations for addressing any issues.

By conducting a UX audit, you can determine whether your website is useful for your customers and beneficial for your business.

By implementing the recommendations provided in the audit report, you can improve the website’s performance, increase conversions, and generate higher revenues.

3.2Usability tests

Usability testing checks whether the solutions on a website are understandable and easy to use for customers. They also show which elements on the website prevent or hinder the achievement of goals (e.g. completing a purchase).

Usability testing is a useful service for both new and existing websites. In new sites, it confirms design decisions before launch. In existing sites, it identifies areas that cause problems for users.

Tests can be conducted as either unmoderated or moderated, and the size of the test group depends on the nature of the study and its subject. The results of the tests are recommendations, which serve as design guidelines or suggestions for changes.

Usability testing will help you choose the best design solution for your website or online store.

You will quickly and reliably obtain feedback from real users, allowing you to improve your product and increase its usability.

3.3UX consulting

Website usability is often brought to the attention of its owner when problems arise (e.g. the percentage of abandoned shopping carts increases).
The best way to evaluate the usability of a website is through a UX audit. However, there are situations where the website owner is aware of the shortcomings and needs confirmation or a discussion of the proposed changes.

Consultations are also effective during preparations for building a new website.

In a UX consultation, you will have a live conversation with a designer or auditor about your website, whether it’s an existing one or a planned one.

You will be able to clarify any doubts without the need to learn UX design philosophy.

3.4Implementation conditions

UX audits conducted in the expert analysis variant are typically completed within 2 weeks (from contract signing to presentation and report delivery).

The price of the audit depends on the size of the website being analyzed, as well as the number and complexity of the customer paths being studied. For business websites and e- commerce stores, the price typically ranges from 3,000 to 6,000 PLN net (VAT should be added).

UX audits that are expanded to include user research and usability testing are priced based on the number and nature of the conducted studies, the number of users involved, and the recruitment method. The price and schedule of the research are determined in an offer presented after the detailed requirements of the client have been agreed upon.

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For several years, ARTNOVA has been supporting us in building and updating a modern platform mWealth Management. The implemented graphic designs characterized innovation, elegance and attention to detail. The ARTNOVA team listens to the client while designing, but also creates interesting proposals based on their own searches and ideas that we finally use.

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Vice President, Asseco Poland S.A.

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